Opinion Dynamics

Opinion Dynamics

Opinion Dynamics Corporation, based in Boston MA, is a research and analysis firm of analysts, engineers and business consultants that offer their clients energy evaluations, advising, smart grid, demand response, behavior, and market research.


    • Branding
    • Web Design
    • Event Graphics
    • Marketing Materials
    • Art Direction

    Brand Design

    Vixjo Design, Inc. designed a brand for Opinion Dynamics that focused on the dynamic, fluid, diverse, and connected traits of their team of professionals. The logomark "O", made up of individual units of fitting and overlapping squares, emphasizes the company's cohesive, teamwork approach to solving and analyzing their clients' problems from all angles and perspectives. These overlapping squares are used as a complimentary brand graphic throughout their materials, and a set of commissioned illustrations depicting their four main service offerings add color and impact to this company's visual message.


    Website Design

    Vixjo Design, Inc. designed a new website and homepage that clearly defines the company's four main service offerings, including a set of four modular promotion blocks to highlight social media, news, and upcoming events and conferences. The website was programmed and developed by G5 Creative Group in Lake Villa, Illinois, and Vrazer in Edmond, OK.


    Art Direction for Service Offerings Illustrations

    Vixjo Design, Inc. helped Opinion Dynamics research potential artist commissions to illustrate their four main service offering categories. We then worked with award-winning illustrator Stephen Savage to concept and design these four works, which are featured as large-scale prints in the Opinion Dynamics offices in Boston, MA, as well as on the website and other collateral pieces. Featured here, In order of appearance, are illustrations representing Energy Efficiency Evaluation; Smart Grid, Demand Response, and Behavior; Energy Advising; and Market Research; as well as abbreviated icons of each illustration to be used online and in print.